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Olive cultivation has the potential, together with other crops (sunflower, canola), to ease the extreme burden of the bill for edible oils importation in the Pakistani balance of payment. Wild olives (Olea cuspidata W. and Olea ferruginea R.) grow in natural forests in many areas of Pakistan. The conversion of wild olives as well as the establishment of new plantations could represent an important income for farmers and a good integration to their diet. The sustainable expansion of this crop is strictly linked to the selection of suitable areas as well as through the appropriate selection of cultivars, technical support and active involvement of all potential stakeholders.